Tourism Whistler Administration

Tourism Whistler Administration

Our Administration covers a variety of departments and we look for employees to fill positions in the areas of Building Operations, Communications, Sales (Conference and Leisure), Conference Services, Event Tourism, Finance, Human Resources, Information Technology, Marketing Services, Member Services and Research.

Building Operations
The mission of the Building Operations Department is to deliver the highest possible building standards in cleanliness, comfort, safety and quality finishing within the established budgets. The department provides prompt and professional service to internal and external customers and identifies leading edge building technology solutions which economically meet the needs of clients.

Communications
The Communications department is responsible for overseeing communications for Tourism Whistler and Whistler. This involves the direction of the destination and news media relations programs promoting Whistler and other Tourism Whistler and industry-wide stakeholder communications. The department covers media relations, messaging and issues management; direction for the media visit program; direction for communications tools development; and establishment and maintenance of destination media, and industry partner relationships.

Conference Sales
The mission of the Conference Sales Department is to generate room nights to the resort and revenues for the Whistler Conference Centre. The aim is to win large resort wide conference groups to Whistler that impact the whole resort and enhance awareness of Whistler as the ideal meeting destination year round. Strategic alliances with industry partners such as the Canadian Tourism Commission, Tourism British Columbia, Tourism Vancouver, Tourism Victoria and airline partners assist in strengthening our message to meeting planners and third party organizers. Conference Sales focus on the following key markets to generate year round room nights and revenues to the resort:

  • Canadian Association Markets
  • Canadian Corporate Markets
  • USA Corporate Markets
  • USA Association Markets
  • Niche areas: Religious Groups, Sports Tourism Groups

Leisure Sales
The mission of the Leisure Sales Department is to take a leadership role in generating consumer awareness of Whistler via the consumer directly, the trade groups and the media in key overseas markets, thus increasing year-round business to Whistler. Leisure Sales stimulates consumer awareness and develops and nurtures travel trade, incentive, and media relationships to generate leads, optimize business and provide market intelligence to our Member partners. Leisure sales focus on the following key markets to generate year round room nights to the resort:

  • North America
  • UK
  • Australia
  • Mexico
  • Japan
  • China (emerging market)
  • Niche areas: Gay and Lesbian Groups, Ski Councils, Mountain Biking Groups

Conference Services
Conference Services oversees the execution of all meetings, conferences and events/festivals taking place within the Whistler Conference Centre. The department works very closely with our contracted caterer, Building Operations and Conference Sales to ensure the best experience for our conference guests.

Event Tourism
The mission of the Events Department is to help streamline the event organizing process for event producers as well as help promote and grow festivals and special events that increase visits to Whistler and/or enhance the guest experience resulting in greater return visits to Whistler. The Events Department has in place strong partnerships with Whistler’s Resort Partners, event producers and Tourism Whistler Members that support the key marketing objectives of the Resort.

Finance
The Finance Department is responsible for all account reconciliations, payables, and receivables, financial reporting including audited financial statements, budgets and forecasts. The Finance Department will build and maintain professional relationships with Members, Customers and Vendors and will continue to support our internal customers in achieving their targets and objectives by proactively providing accurate, reliable financial information.

Human Resources
The mission of the Human Resources (HR) Department is to foster a culture of exceptional service, Employee development and high performance ensuring our Employees are supported, valued and engaged. HR supports the fulfillment of Tourism Whistler’s goals and objectives through proactive programs that attract, retain, motivate and develop staff. HR facilitates the integration of Employee’s personal goals and objectives with organizational goals and objectives, resulting in growth and success for both staff and Tourism Whistler.

Information Technology
The mission of the Information Technology (IT) Department is to provide you with the IT tools you need to do your job. The IT Department offers responsive, friendly support to ensure that everything works for you and you can get to the job at hand, improving overall effectiveness and productivity.

Marketing Services
The role of the Marketing Services Department is to raise brand awareness of Whistler and generate sales by developing advertising campaigns; contests; Member co-operative advertising programs; sponsorship and partnership marketing opportunities; and direct marketing initiatives. Marketing Services also coordinates the production of all sales and marketing tools (e.g. collateral, websites and digital tools) and oversees the production of digital assets (e.g. photography, virtual tours, videos). Finally, Tourism Whistler’s presence on Facebook, Twitter, YouTube and Flickr are all managed by the Marketing Services team.

Member Services
The Membership Department is responsible for communication and engagement with the Members of Tourism Whistler, and for administering all Member program and services. Membership ensures the equitable enforcement of Tourism Whistler Bylaws as they pertain to mandatory Members, including management of the billing and collection of assessment fees, and administration of the annual election of Directors. In addition, Member Services is the primary contact for any questions from Members or third parties regarding Tourism Whistler’s membership benefits and requirements.

Research
The mission of the Research Department is to provide Tourism Whistler Members and internal departments with timely, relevant, user-friendly research to support strategic sales and marketing initiatives. The Research Department focuses its resources in two distinct areas: tracking of resort-wide key business indicators and measuring target market and segment trends, attitudes and perceptions of Whistler.

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